Study Shows How To Build Gamer Loyalty Through Guilds And Customization

In a study that could have ramifications on how we think of both online worlds including MMORPGs and online titles like FarmVille, researchers at UB School of Management have found that users return to subscription-based games when there is an appearance of a constantly changing environment full of like-minded team members and a sense that the characters are virtual representations of the user.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/iylWJscx4k0/

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